SEO Content
There are numerous simple methods to make money through blogging, including Google
Adsense, affiliates, sponsorships, paid reviews, and brokering services, but before
implementing any targeted
monetization systems, the first
thing you need to do is make sure
your blog is well‐ranked in the
search engines, enabling people
to actually find your site to then
click on any advertisements (or
what‐have‐you) you may have
implemented.
Most people use search engines
to find what they’re looking for,
and from those people, many
won’t look past the second page
of results. There is a higher
probability of someone clicking
on a link to your site if you are
ranked highly within the search
engines ‐ and the more hits you
have, the more potential money
you can make.
Although in the past, search engine optimization has most often referred to making
changes in the development of your site, people are now realizing that content is absolute
king. Valuable content, coupled with readability and site structure, provides the basis for
any SEO ‐friendly content. There is a fine balance between giving your audience with
compelling content and providing search engines with popular content.
Developing content with top search terms in mind (i.e.: writing for what your audience is
searching for) is the most sure‐fire way of increasing your ranking; use these additional
tips to help increase your traffic:
1. Focus on niche markets ‐ if you broaden your subject matter too much, you’ll find
yourself lost among too many results to count. Focus on particulars and frequent other
blogs in the same niche; comment on other posts leaving a link back to your blog. Instant
traffic!
2. Research popular search terms using resources like Alexa (http://www.alexa.com/),
Digg (http://digg.com/), Google Trends (http://www.google.com/trends), and Technorati
(http://technorati.com/) ‐ remember; you’re not looking for keywords that you WANT
Page 9
people to search; you need to find out what they’re ALREADY searching for and use those
popular terms to create new content and thus boost your ranking.
3. Make use of your Meta tags to ensure that your title, description, and keyword tags are
unique to your page’s content, and pair down unnecessary language to boost your keyword
density.
4. Test your site using a Meta tag analyzer and a keyword density analyzer; there are many
free tools available to analyze your content and tags. Some search engines claim to ignore
Meta tags entirely, but frequently use the description tag to provide a page’s description in
search results. Well‐written tags are strongly recommended.
5. Use Google Analytics (http://www.google.com/analytics) or a similar service to keep
track of where your hits are coming from, and write new posts based on popular posts
you’ve already written ‐ why reinvent the wheel when you can learn from your existing
content? Analytics will track all traffic to your site and will tell you everything you want to
know about how your visitors found your site and how they interact with it ‐ you’ll be able
to focus your content based on what’s already been proven popular and improve to convert
more visitors.
6. Make use of your blog roll ‐ link to external sites as well as other posts within your own
blog; this will increase referral traffic and most search engines give more weight to pages
that are frequently linked. A very general rule is that the higher the off‐site pages rank, the
quicker the site will be crawled, and so the greater number of important sites that are
linking to YOUR site, the more often search engines like Google will crawl your site in the
future. Many well‐linked sites are crawled several times a day.
There are numerous simple methods to make money through blogging, including Google
Adsense, affiliates, sponsorships, paid reviews, and brokering services, but before
implementing any targeted
monetization systems, the first
thing you need to do is make sure
your blog is well‐ranked in the
search engines, enabling people
to actually find your site to then
click on any advertisements (or
what‐have‐you) you may have
implemented.
Most people use search engines
to find what they’re looking for,
and from those people, many
won’t look past the second page
of results. There is a higher
probability of someone clicking
on a link to your site if you are
ranked highly within the search
engines ‐ and the more hits you
have, the more potential money
you can make.
Although in the past, search engine optimization has most often referred to making
changes in the development of your site, people are now realizing that content is absolute
king. Valuable content, coupled with readability and site structure, provides the basis for
any SEO ‐friendly content. There is a fine balance between giving your audience with
compelling content and providing search engines with popular content.
Developing content with top search terms in mind (i.e.: writing for what your audience is
searching for) is the most sure‐fire way of increasing your ranking; use these additional
tips to help increase your traffic:
1. Focus on niche markets ‐ if you broaden your subject matter too much, you’ll find
yourself lost among too many results to count. Focus on particulars and frequent other
blogs in the same niche; comment on other posts leaving a link back to your blog. Instant
traffic!
2. Research popular search terms using resources like Alexa (http://www.alexa.com/),
Digg (http://digg.com/), Google Trends (http://www.google.com/trends), and Technorati
(http://technorati.com/) ‐ remember; you’re not looking for keywords that you WANT
Page 9
people to search; you need to find out what they’re ALREADY searching for and use those
popular terms to create new content and thus boost your ranking.
3. Make use of your Meta tags to ensure that your title, description, and keyword tags are
unique to your page’s content, and pair down unnecessary language to boost your keyword
density.
4. Test your site using a Meta tag analyzer and a keyword density analyzer; there are many
free tools available to analyze your content and tags. Some search engines claim to ignore
Meta tags entirely, but frequently use the description tag to provide a page’s description in
search results. Well‐written tags are strongly recommended.
5. Use Google Analytics (http://www.google.com/analytics) or a similar service to keep
track of where your hits are coming from, and write new posts based on popular posts
you’ve already written ‐ why reinvent the wheel when you can learn from your existing
content? Analytics will track all traffic to your site and will tell you everything you want to
know about how your visitors found your site and how they interact with it ‐ you’ll be able
to focus your content based on what’s already been proven popular and improve to convert
more visitors.
6. Make use of your blog roll ‐ link to external sites as well as other posts within your own
blog; this will increase referral traffic and most search engines give more weight to pages
that are frequently linked. A very general rule is that the higher the off‐site pages rank, the
quicker the site will be crawled, and so the greater number of important sites that are
linking to YOUR site, the more often search engines like Google will crawl your site in the
future. Many well‐linked sites are crawled several times a day.
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